Jayanth KrishnanOct 8, 20193 min readCLV2.0 - Generating demand, not just estimating demand#CLV #JTBD #MarketingScience
Jayanth KrishnanSep 30, 20193 min readSpeaking the same language on growth and margin - CLV2.0Demand estimation and demand creation are brought together by CLV2.0.
